Essay
The Recovery Phase Nobody Talks About
Fast food is quick. Cheap. Satisfying in the moment. Content works the same way.
RITIKA
SAHA
Tiyasha
Brand Strategist, Visual Storyteller, and Fitness Enthusiast. I architect high-performance narratives with the same discipline I bring to the gym—clean, powerful, and built to last.
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April - May 2026
Social Media & Content @ CoE-CHN, UNICEF India
Developing content strategy for the Nutri Force Comic Book, blending ground-level observation with platform intelligence to reach children aged 10–19. Building social listening into campaign messaging and producing for X and Instagram, reaching an estimated 9–10K through UNICEF India’s digital channels.
2025 - 2026
Personal Project @ RasaBytes
Exploring an early-stage concept in nutrition-tech, precision wellness content, and positioning for a future product idea. Currently in the idea and validation phase.
View ProjectFeb - Oct 2025
Social Media Executive @ Scroll It Media, Dubai
Developing social media strategy for early-stage startups across tech, fashion, and lifestyle, shaping campaigns for a UAE-based, cross-cultural audience. Creating reel concepts and content formats tailored to each brand’s identity while contributing to early-stage brand storytelling.
2024
Social Media Executive @ Dworxx
Elevating architectural narratives through curated digital content and strategy. Crafting visual stories that translate complex design visions into engaging social media experiences.
2023
Voice Artist @ SNU Radio
Delivering professional vocal identity for regional multimedia campaigns. Building brand voice through carefully crafted audio narratives.
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Live Projects
2025 - 2026
Brand Strategist @ Dhenkanal Palace
Leading heritage identity and storytelling for a luxury estate. Developing a comprehensive brand narrative that bridges historical significance with contemporary luxury positioning.
2025
Event Coordinator @ DFO
Orchestrating visual flow and logistics for heritage photography exhibitions. Managing end-to-end event production with a focus on experiential storytelling.
2022
Volunteer @ Sahitya Aajtak
Managing high-volume audience engagement for a premier literary festival. Coordinating logistics and communications for one of India's largest literary events.
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